TL;DR: Investing in property in Salento offers an ROI of 7–9%, with average prices of €2,091/m² on the Ionian coast, €2,265/m² on the Adriatic coast, and €867/m² inland.
Salento is currently one of the most promising destinations for real estate investment in Italy, combining natural beauty, cultural heritage, and solid financial returns. With a market growing by 6% in 2025, prices still accessible compared to other Italian regions, and rapidly expanding tourism, this area offers unique opportunities both for purchasing primary residences and for investments aimed at tourist rentals. The proximity to the airports of Brindisi (30–45 minutes) and Bari (90 minutes) also ensures excellent international accessibility, making Salento an ideal choice for investors from around the world.
Overview of the Real Estate Market 2025
Investing in Salento in 2025 means entering a market in full recovery, with solid and sustainable growth prospects. The real estate transaction volume in the region is expected to increase by 6% compared to the previous year, driven by several favorable factors.
The reduction of interest rates by the European Central Bank is making mortgages more accessible, while new housing needs focused on energy efficiency and larger spaces are redefining demand.
Government incentives for sustainability provide an additional boost to the market, especially for historic properties such as trulli and masserie.
Prices and Areas: Where to Invest
Choosing the right location can maximize both the investment value and the return potential, with significant differences across the various areas of Salento. On the Ionian coast, towns like Gallipoli (€2,091/m²), Porto Cesareo (€1,846/m²), and Ugento (€1,312/m²) offer the highest property values and strongest tourist appeal. On the Adriatic coast, Otranto (€2,265/m²) and Castro (€2,438/m²) lead the market with their stunning bays and historical heritage. Inland areas offer more affordable prices, with Maglie at €867/m² and Tricase at €926/m²—ideal for those seeking authenticity and a lower initial investment.
Consultation with local experts: we find tailor-made villas, houses, and apartments
Thanks to a network of agents, architects, and surveyors from Salento, we intercept villas, houses, hamlets, and apartments before they appear online. We can show you “off-market” properties in no time, negotiate on your behalf, and coordinate any restyling to increase ROI.
Tax Aspects and Purchase Costs
Understanding the tax framework is essential for properly planning the investment and maximizing net returns. Purchasing a property in Salento involves several costs: notary fees (1–2.5% of the purchase price), registration tax (2% of the cadastral value for a primary residence, 9% for secondary homes), and mortgage and cadastral taxes (€50 each for a primary residence, €200 for secondary homes). For rental income, the flat-rate tax (cedolare secca) at 21% is advantageous for free-market leases, while a reduced 10% rate is available for agreed-rate contracts. For short-term rentals, the rate is 21% for the first property and 26% from the second onward.
Return Potential and ROI
Real estate investments in Salento offer competitive returns (ROI) between 7% and 9%, particularly attractive in the current European landscape. Properties on the Ionian and Adriatic coasts generate higher returns during the high season, with occupancy rates reaching 61% in July and average daily rates (ADR) up to €153.
Luxury villas can generate significantly higher rental income, up to €55,000–€90,000 per season, especially those with heated pools in premium locations.
One of our clients, Roberto from Milan, purchased a 200 m² masseria near Otranto in 2023 for €450,000. After a €150,000 renovation, partially funded by regional grants, he transformed the property into a luxury villa with four bedrooms and a pool. In its first year of operation, the villa recorded an occupancy rate of 58% with an ADR (average daily rate) of €320, generating a gross income of €42,000. After accounting for management costs and taxes, the net ROI reached 8.2%, exceeding initial expectations and confirming the strength of investment in this area.
Property Management and Concierge Services
Relying on professional management services can maximize occupancy, increase positive reviews, and free the owner from operational concerns. Salento Exclusive Service, with years of experience and a large portfolio of villas, offers full 24/7 concierge services for both owners and guests.
Services include private chefs, personal trainers, private drivers, babysitters, and personalized assistance, ensuring a tailored luxury experience.
👉 Contact us to discover the best options for managing your future property!
Conclusion
Salento currently represents an exceptional real estate investment opportunity, combining still-accessible prices with significant growth potential and attractive returns. The region offers a variety of options for every type of investor: from luxury villas on the coast to masserie inland, from traditional trulli to apartments in historic town centers. With steadily growing tourism, generous regional incentives, and international accessibility ensured by the airports of Brindisi and Bari, there has never been a better time to invest in Salento.
Are you ready to turn your dream of owning a property in Salento into reality? Salento Prime is the ideal partner to guide you through every stage of your investment.
👉 Contact us today for a personalized consultation and discover how we can help you maximize the value and return of your property in the paradise of Southern Italy.
FAQ
What are the average returns on real estate investments in Salento in 2025?
In 2025, real estate investments in Salento offer returns (ROI) between 7% and 9%, particularly in coastal areas. Properties on the Ionian and Adriatic coasts generate higher returns during the high season, with occupancy rates reaching 61% in July. Luxury villas can generate rental income of up to €35,000–€50,000 per season, especially those with heated pools in locations such as Torre Vado, Santa Maria di Leuca, and Pescoluse.
What taxes should be considered when purchasing a property in Salento?
When purchasing a property in Salento, several taxes must be considered: notary fees (1–2.5% of the purchase price), registration tax (2% of the cadastral value for a primary residence, 9% for second homes), and mortgage and cadastral taxes (€50 each for a primary residence, €200 for second homes). For rental income, the flat tax rate (cedolare secca) of 21% applies to free-market leases, while a reduced 10% rate is available for agreed-rate contracts, and a 26% rate applies to short-term rentals starting from the second property onward.
What are the average prices per square meter in Salento in 2025?
In 2025, average prices per square meter in Salento vary significantly depending on location. On the Ionian coast, towns like Gallipoli (€2,091/m²), Porto Cesareo (€1,846/m²), and Ugento (€1,312/m²) show the highest values. On the Adriatic coast, Otranto (€2,265/m²) and Castro (€2,438/m²) lead the market. Inland areas offer more affordable prices, with Maglie at €867/m² and Tricase at €926/m². The provincial average for Lecce stands at €1,224/m², with a slight increase of 0.08% compared to 2024.
How has the real estate market in Salento changed after 2024?
The real estate market in Salento has shown a notable recovery after 2024, with a projected 6% increase in transaction volume for 2025. Key factors driving this growth include the reduction of interest rates by the ECB, new housing needs focused on energy efficiency, and government incentives for sustainability. There is a growing demand for properties located outside major urban centers, in well-connected areas with more affordable prices. Towns like Maglie, Nardò, and Tricase are becoming increasingly attractive for those seeking spacious homes near the sea.
